Spain.- The Easter holiday is getting closer, and the offer chocolate eggs and rabbit is consolidated for another year on the market. And in this sense, Nestlé presents its portfolio with exclusive products of its Kit Kat and Smarties brands.

The brand launches four new products with KitKat and Extrafino with Smarties, made from 100% certified cocoa Rainforest Alliance and sustainably sourced through the Nestlé Cocoa Plan.

The editions are:

• KitKat flaming egg: A delicious milk chocolate egg with cookie pieces and a delicious bunny inside, individually wrapped.
• Nestlé Extrafine eggs with Smarties: Available in two novelty, 50 gram eggs with fun and colorful mini Smarties dragees inside. And mini eggs with creamy filling.
• Easter bunny: It’s a cute plush toy with long ears that also includes a Nestlé Extrafino Dinosaurus tablet, a chocolate bar and two bars.

Why are chocolate eggs consumed?

Traditionally, they gave gifts for Easter decorated real eggs. Chocolate eggs are a relatively new innovation. It started at the beginning of the 19th century mainly in France and Germany, and it was about solid eggs, since the technique of making hollow eggs was not developed. Each egg was decorated with more chocolate or sugar flowers.

Technological innovations of the 19th and 20th centuries perfected chocolate and baking in general, and made Easter eggs mass-produced and popular around the world.

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Chocolate consumption

In accordance with Mordor Intelligencethe European chocolate market is highly competitive, with the presence of numerous leading players accounting for the majority of the market share. Increasing demand and popularity of dark and organic chocolate is driving the growth of the market.

In addition, seasonal demand plays an important role in chocolate sales. Several companies launch a wide range chocolate varieties sometimes, like Easter. Factors such as chocolate shape and packaging are key strategies adopted by companies to maximize sales during the festive season.

Finally, health concerns associated with high sugar content are restraining the growth of the market. However, it provides an opportunity for companies to introduce themselves organic chocolates and a little sugar.

Be sure to watch: Nestlé extrafine and Kitkat join forces to celebrate the Easter holidays with chocolate