Mexico.- Las mexican cookies Marián is increasing its portfolio of products designed to offer consumers the best flavors and variety by launching three new varieties:

• Garettas
• Rosquillas
• Balls

For the company, cookies are very versatile products and they consider it important to diversify the portfolio focused on quality and taste, for this reason they offer a variety that adapts to each moment of consumption.

Marián® is a company that combines tradition and passion for flavor, with a constant search for options that help our consumers be the best version of themselves. On this occasion, we are putting more flavors at your disposal in presentations that are adapted to your tastes and needs, and thus become part of your experience”, he points out. Ana Belén Díez, Marketing Director of Marián®.

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Cookies with flavors that delight

• Garettas. Polvorón cookies with orange flavor.
• Rosquillas. They are traditional cookies in the form of donuts with chocolate flavor.
• Balls. It consists of cookies in the form of balls available in three different flavors: coconut, orange and vanilla.

These cookies come in practical packaging with a unique design and are ideal for consumption at any time of the day. Whether for breakfast, lunch, dinner or to satisfy a desire, offering the quality and taste that characterize all the brand’s products.

According to Mordor intelligence, the main companies in the cookie market They rely on innovation in taste, format and packaging to maintain their competitive position at the regional level.

In each region, the market is characterized by the presence of several local players and very few large players. Innovating new products, launching and expanding in the market, key players are trying to gain competitive advantage over other players.

Finally, the brand launch strategy will have public relations elements with digital influencers, along with a always plan. The reason is that they want to focus their efforts on enjoying the moment with drink recipes, different strategies that provide advice to accompany at any time.

Continue reading: These are the main insights for the confectionery sector