These gums block sugar receptors and stop cravings

Israeli start-up Sweet Victory introduced a line of chewing gum with botanical additives Designed to stop sweet cravings by blocking sugar receptors on the tongue. As seen in recent years, there is a clear trend towards reducing sugar. The atomic arrangement of bioactive gymnemic acid molecules is similar to the arrangement of glucose molecules.

Today, consumers choose products without sugar (or reduced sugar), manufacturers working to reduce sugar in food and beverages, and governments passing laws to label high-sugar products,” explained Gitit Lahav, co-founder of Sweet Victory.

The product line comes at a time when 37% of global consumers reported reducing their sugar consumption in the past 12 months, according to data from the Global Health and Nutrition Survey 2021. Innova Market Insights.

Sweet Victory chewing gum formulation

Botanically, it has a naturally bitter taste. So the duo experimented with homemade gummy recipes, using homemade gummy kits. They then combined the techniques with their nutritional knowledge to come up with the “ideal” formula using a few selected natural sweeteners.

While they were producingbotanically infused chewing gum, the co-founders of Sweet Victory were looking for a more effective, fun and convenient delivery method for gymnema herb. “Chewing gum is very safe and beneficial for you. An increasing number of studies show that hymenma is a very safe plant,” adds Lahav.

These molecules fill the receptor sites on the taste buds and prevent activation by sugar molecules present in the food, thus slowing down the taste buds. sugar cravings. Currently, the plant-based gum is available in mint, as well as lemon and ginger flavors.

Reduce sugar cravings

The American Heart Association recommends that women limit added sugar to no more than six teaspoons per day (24 grams (g), and men limit added sugar to no more than nine teaspoons per day (36 g).

Previous research has pointed to sugar’s role in activating the brain’s reward centers, which could explain its appealing nature. Although awareness of the impact on excessive consumption of sugar In terms of personal well-being, kicking the sugar ‘habit’ is a real struggle for most of us.

This prompted us to look for a solution that would help consumers take better control of their food choices. These efforts reflect a widespread view that high consumption of sugar It is a causative factor in several conditions, including tooth decay, weight gain and diabetes.

You may be interested: This is the sugar-reducing gum invented by the Israelis


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