They are driving the market for functional drinks with adaptogens

Pulp Culture has closed a $7 million Series A funding round for boost the market for functional and fermented beverages containing alcohol.

  • Functional beverages contain specific ingredients that have health benefits for consumers. Energy drinks that increase alertness are most often sold in retail.

These drinks contain functional ingredients such as Lions Mane mushrooms. They are considered adaptogens because of their concentration, energy and stress.

Last year, Innova Market Insights connection”Mood: Next opportunity” among its top trends that will significantly shape the F&B landscape.

Drinks with a mental well-being positioning They obviously hold a significant stake in the NPD.

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green-smuthie-with-nuts-seeds
Fermented beverages are licensed as wine and can therefore be shipped directly to the consumer in the United States.

Innovation in the market of functional drinks

According to Innova Market Insights, More than 500 functional drinks were launched in the United States this year. Of these, 2 are alcoholic beverages, the rest are non-alcoholic beverages.

Additionally, data shows that of alcohol-free releases, 7% claim to help with energy and alertness. While 4% s immune health. These statistics highlight the gap in the market for functional beverages containing alcohol.

In reality, you’re giving your body the building blocks it needs to recover and reduce stress, so you can enjoy the moment and also come back feeling better the next day, without a hangover,” he says. Brendan Brazier, former Ironman triathlete and co-founder of Pulp Culture.

The company calls this “Entourage effect”which refers to the buzz that consumers allegedly feel as a result of:

  • Bioactivity
  • Probiotics
  • Adaptogens
  • Alcohol contained in drinks

You can also read: They use mushrooms to reduce fat and salt in meat products

three-smoothie-jars
Functional beverages contain specific ingredients that have health benefits for consumers.

Range of functional drinks

The company will be channeled to a new one Research and development facility in Los Angeles, California, where all products will be manufactured and packaged on site.

The products are raw and alive, but 100% shelf stable, eliminating the need for refrigeration,” he says. Mark McTavish, CEO and co-founder of Pulp Culture.

These fermented drinks They are licensed as wine and are therefore permitted to be shipped directly to the consumer in the United States. These are characteristic advantages that help the company to position itself in the sector.

The company also opened “Siesta”, a day club and juice bar. The facility includes an indoor tasting area and a large outdoor terrace with numerous booths located in a green setting.

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