Spain.- monster’Lewis Hamilton 44′ was presented at innovative designed by Mad Dog Jones, one of the most popular digital artists of the moment. Furthermore, for this edition, the artist and Monster already started a collaboration last year. When the British rider unveiled his new helmet design at the Silverstone Grand Prix.

This one sugar-free vegan drink, mixes the flavor of peach and nectarine to create a unique taste. This novelty adds to Monster’s range of flavors, which match the different tastes and personalities of consumers and emulate the rebellious attitude and lifestyle of the brand.

This new flavor will be available in Spain in a 500ml can format and will be distributed in modern food channels, shops and petrol stations, starting last April.

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A can that emphasizes the pilot’s personality

Hamilton’s name is stamped on the top of the can, with an attractive new design. The Formula 1 driver and the drink brand began their collaboration in 2017. Both share an energy and passion for everything they do, something that is reflected in this new drink.

“It is very exciting for us to continue working with Hamilton and we are sure that this new launch will have the same success as a driver on the track,” the brand said in a statement.

It should be noted that drink cans are made of aluminum. the third most common element found in the Earth’s crust, next to silicon and oxygen. Aluminum compounds are the raw material from which bauxite is extracted.

It is also one of the most expensive metals to obtain, both economically and energetically, which means that a very important part of global production is the product of recycling.

“This innovation brings together two cultural icons and we are confident it will disrupt the category and increase sales,” the statement concluded.

Continue reading: Wine packed in an innovative design can