With the launch of Pepsi Kick, PepsiCo presents the first cola soft drink with functional benefits through natural ingredients such as caffeine and ginseng.
The packaging of Pepsi Kick consists of a bottle that is completely different from what is currently on the market. It is completely black with the new Pepsi logo in red and white and has a very modern style. Pepsi Kick is a unique initiative for Mexico and comes with a new image of Pepsi worldwide: its new logo that communicates joy, closeness and evolution.
With this new launch, PepsiCo Beverages marks the beginning of a series of innovations that will also create a new category within cola soft drinks during 2009.