Mexico. – As part of its social responsibility goals towards 2030, Heineken México has strengthened its soft drinks portfolio and announced the arrival of the new Tecate 0.0.
According to a company statement, the company has invested in research and development to create a non-alcoholic beer with the same qualities as an alcoholic beer.
It is a drink for adult consumers that can be combined with any dish and enjoyed at any time. It is a clear, golden lager-type beer 0.0% alcohol; a product characterized by a robust body and natural ingredients.
With this launch, the brand aims to serve an increasingly conscious market, offering a more intelligent consumption option focused on social responsibility goals, which are in line with the company’s global sustainability strategy. “Providing a better world”.
We are confident that Tecate 0.0 will quickly become one of the preferred beers for consumers, building genuine human connections and brewed according to the highest standards of safety, ethics and social responsibility. Thus confirming our commitment to creating a better world, leaving a positive mark on the planet and promoting social development,” insured Lino Villarealdirector of the Tecate brand.
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The consumption of low or soft drinks is on the rise
More and more global consumers are choosing to stay away alcohol consumption. This trend can be seen in the commercial activity of international beer companies, such as Kirin, which plans to sell 209.5 million cases of soft drinks in 2022, which represents an increase of 2% compared to the previous year.
While this trend occurs across all age groups, it’s most noticeable among Gen Z consumers, among whom up to a third of consumers aged 18 to 25 say they don’t drink alcohol at all, according to a recent report from Innova Market Insights.
According to Vicky Berry, who is the senior manager of European business development at Synergy Flavors, today’s consumers are more demanding when it comes to taste and are not ready to compromise. Therefore, both startups and big players in the industry are working hard to create non-alcoholic beers that meet these expectations.
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