They are trying to produce and market canned lamb barbecue.
According to a note published by the Notimex news agency, in Tamaulipas, a state in northeastern Mexico, the Association of Sheep Growers in the Central Region is looking for new alternatives for the lamb meat market.
The association, together with the students of the Technological Institute for Higher Studies of Monterrey (ITESM), developed a project for the production and sale of canned lamb barbecue. Consumption of this type of grilled meat is extremely low in the state, says association president Omar Sáenz García, but other surrounding states, such as Nuevo León and Coahuila, have higher consumption.
Sáenz commented that Tamaulipas produces an average of 30,000 lambs per year and most of that amount is channeled outside the state. He also commented that the study looked at finding the best ways to prepare, promote and sell lamb barbecue. The product would be marketed in two presentations: half and one kilogram cans.
While Sáenz recognized that the main challenge at the moment is finding a market, he was optimistic about the future of this project and said that federal and state government support would be sought to give the project momentum.