Today, the world is celebrating one of the most famous foods: the hamburger.

Today, May 28, we celebrate international hamburger day, a gastronomic creation that delights palates all over the world with its ease of preparation. In addition to how common it has become to find it anywhere and its taste.

Although its origin from a certain country cannot be determined exactly, the popularity and mass of this dish is clear. It currently exists great variety from hamburgers:

  • Cheeseburger: include different combinations such as those served on gluten-free bread
  • Gourmand: They are accompanied by premium foods such as special cheeses, mushrooms, avocados, among others.
  • Plant-based: ideal for those who do not consume foods of animal origin

New generations prefer gourmet hamburgers

Over time, the hamburger has evolved considerably, as it used to be considered a fast food, but thanks to the quality of the ingredients and the refinement of the recipes, it is now more of a gourmet dish.

Market research company Information Resources (IRI)points out that the most young people prefer hamburgers with different spices, toppings, proteins. And a mix of ingredients like mushrooms, beef and other vegetables that enhance the flavor and texture.

For this reason, the quality of the ingredients and their preparation stand out in the preparation of a good hamburger.

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The lifestyle of the young audience defines the consumption of hamburgers, which focuses on gourmet ones. Photo: Freepik

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Burgers triumph in delivery

In accordance with Euromonitorbetween 2017 and 2022, the market value of hamburger chains had a growth of 16% in Mexico, below 20% in the previous five years.

In this sense, experts point out that, although the environment of food delivery applications is constantly expanding, its economic structure will remain in constant evolution, with the aim of providing a quality user experience.

Statista data in Mexico estimate that around 68,000 fast food establishments serve hamburgers with specialties or specialties as a main dish. Not to mention that it is always available in all kinds of restaurants.

For its part, Euromonitor ensures that the lifestyles of millennials and young audiences define spending. He delivery and sense of experience It is part of the new generations that are looking for complete experiences that combine taste, convenience when ordering and immediacy.

Mexico: a market with great potential

Global food chain MrBeast Burger arrives in Mexico, where it has already been operating for the first month He plans to sell more than 300,000 hamburgers.

This is the first step of the American chain in Latin America, and it will be carried out by the Colombian startup Foodology and in alliance with the company Virtual Dining Concepts.

According to the EF agency, in Mexico the brand’s menu will be available in the following cities:

  • Monterrey
  • Saltillo
  • Guadalajara
  • Merida
  • Puebla
  • the city of Mexico

This through home delivery platforms such as Uber Eats, Didi Food and Rappi.

Finally, being an important virtual brand, MrBeast Burger will not have any physical outlet and will focus only in delivery.

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Behind the big delivery brands are programs to quickly manage the requirements of any institution. Photo: Freepik

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