Unilever is a global consumer goods company with a broad range of products, including food, home care and personal care products.
Headquartered in the Netherlands and operating in more than 190 countries, it is one of the largest food companies in the world, with a market share of more than 10%. Food brands include:
- Lipton has it
- Knorr soups
- Hellmann’s mayonnaise
- Ben & Jerry’s ice cream
Unilever distinguished itself by its focus on sustainable innovationsstrives to develop products that are environmentally friendly and promote a healthy lifestyle.
Through initiatives like “Unilever Sustainable Living Plan“, is committed to reducing its impact on the environment and improving the lives of millions of people.
A prominent example of sustainable innovation is its focus on reducing food waste, it has implemented measures to reduce the amount of food waste at all stages of the supply chain, from production to consumption.
Continue reading: The importance of food safety at Unilever
Unilever’s influence on consumer behavior
Unilever’s products are available in a wide range of channels, including supermarkets, shops and online retailers, they also invest heavily in marketing and advertising, which helps increase demand for its products.
In this sense, marketing campaigns are usually creative and attractive and help to position company brands as modern, innovative and desirable.
Unilever supply chain
It is a complex global network involving thousands of suppliers and business partners around the world, who work closely with farmers and suppliers to ensure the quality and sustainability of the ingredients used in their products.
In addition, it is committed to maintaining high ethical and responsible standards in its supply chain, which includes guaranteeing fair working conditions, respect for environmental standards and respect for human rights at all stages of production.
The company continues to invest in research and development to create innovative products that meet changing consumer needs and preferences.
It is also committed to sustainability and aims to further reduce its impact on the environment, seeking innovative solutions to address challenges related to climate change, resource scarcity and food security.
You may be interested in: Unilever’s presence in Latin America and its focus on innovation