Unilever is relaunching its Maizena brand

With the same strategy as 50 years ago plus the Internet.

Unilever decided to relaunch Maizena, its brand of fine corn flour, to change it in the minds of Spanish consumers, increase the frequency of purchases and remember its main uses.

Created by Duplex Marketing, the campaign includes the release of a new recipe book (a classic in Spain), package renewals, a series of magazine ads, point-of-sale promotions and a new website that was officially launched at the end of March. The packs have been updated to include an image of the new book.

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