Vitro recycles responsibly

It achieves 556 tons of recycled glassware and prevents the counterfeiting of more than 1,390,000 bottles of wine and spirits. An ongoing campaign to recover and destroy glass containers in restaurants, bars and hotels in the metropolitan area of ​​Guadalajara, Mexico has managed to exceed the record of 500 tons in a responsible consumption process that benefits the environment through recycling.

This initiative launched at the end of 2002 was jointly proposed by the National Chamber of the Tequila Industry (CNIT), the Tequila Regulatory Council (CRT) and Vitro with the aim of avoiding the reuse of glass containers in the informal tequila market. apocryphal drinks.

“We have been working on this project for almost 10 years, with great satisfaction that we have recycled more than 1,390,000 containers that could otherwise be used by those dedicated to the illegal trade of pirated drinks, which is a serious public health problem.” Manuel Carrillo, Cullet Western Zone promoter.

One of the key actors in starting this process was RP&C Environmental, and then Business Ecology (Ecole), strategic allies of Vitra who are in charge of the logistics of collection and transport in 24 facilities that actively participate in this campaign.

“We guarantee that the collected material can be properly handled between the collection point and the Vitro plant, where the glass is recycled for the production of new containers, thus ensuring that it does not fall into the hands of the black market,” adds Isis Osorno, representative of Poslovna Ecology.

Glass is separated by color and can be endlessly recycled without changing its composition, which is why every recycled container has the potential to form a brand new one. This creates a very positive environmental impact on the community, as it reduces air emissions and avoids the consumption of valuable natural resources such as fuel.

An additional benefit of this project is that it represents a better cost structure for the participating restaurants, bars and hotels as it reduces the amount of their waste and thus the cost of managing it.

Likewise, Vitro offers them the exchange of kilograms of recycled glass for glass products frequently used in their facilities such as glasses, plates and mugs, among others.


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