Mintel presents packaging trends in 2018. The focus on food freshness, food waste and the circular economy will influence the packaging industry.
The latest study of the consulting company is highlighted five trends in packaging that will dominate the market food packaging for 2018 through the report Global Packaging Trends 2018.
According to Benjamin Punchard, Global Director of Packaging Insights Mintelpackaging will play a fundamental role in reducing food waste, and brands will have to redesign their packaging with the aim of adapting to electronic product commerce.
Another aspect highlighted in the study is the adaptation and reduction of materials used for packaging, something that will be widely accepted and rewarded by consumers.
Packaging trends: the consumer experience
David Luttenberger, director of consultancy Global Packaging, explained that packaging trends for 2018 reflect the most common consumer attitudes, actions and purchasing behaviors with the greatest potential for the future in both global and local markets.
1.-Packing with a conscience
One of the big trends of the immediate future will be to raise awareness of packaging and show that boxes, packaging and so on are not just garbage. Reducing or eliminating the culture of throwing away and wasting food leads to packaging being seen as a vital tool to avoid this practice.
Consumers consider it unnecessary and waste that must be disposed of. This idea is beginning to change as we begin to see that smart packaging extends the shelf life of food.
Brands will begin to provide tools to inform consumers about the benefits of packaging and how it helps them be more efficient.
2.-Packaging experience in e-commerce
Mintel analysts believe that it is Online businesses will start paying more and more attention to packaging improve the shopping experience. Online shopping is becoming more and more widespread around the world. However, while the key to online shopping is convenience, consumers expect more from their favorite cases.
Experts believe that E-commerce does not complete its sales process until the packaging reaches the hands of the consumer. It is crucial how the product is presented and how it arrives at home, because that packaging will ultimately be what creates the first real impression.
3.-Clean Label 2.0
Consumers are more informed than ever, but brands are at risk of being rejected if consumers feel overloaded with information, questioning provenance, authenticity and transparency.
In 2018, brands will find a balance between one point and the other and be able to make consumers feel more comfortable when purchasing and avoid being confused by so much information.
4.-Changing consumer awareness about pollution
With oceans full of plastic packaging, brands and companies are starting to become aware of how they can act to reverse this problem. Concerns about packaging disposal will increase consumer perception of different types of packaging and influence their purchasing decisions.
Experts believe that campaigns to raise consumer awareness and collect plastic and clean the oceans have not been enough, so the problem will be transferred to the core of the packaging itself.
In 2018, we will focus on models that are more connected to the principles of the circular economy, where packaging will be an element that is always used: “While collecting waste plastic from the sea for recycling into new packaging may raise consumer awareness, it will not solve the problem”. the study states.
5.-Packaging and circulation at sales points
Younger customers are increasingly shopping on the periphery of stores without entering the center of the store, visiting the fresh and refrigerated aisles and turning their backs on the offer of processed, ambient and frozen foods.
In this context, brands will turn to contemporary packaging formats to enliven storefronts.
Using transparent materials, innovative designs, recyclability or unique shapes can help attract these consumers. Packaging will try to regain lost ground by changing the way products are presented.