Wineries propose more unstructured, modern and colorful designs. And as for the material of the label: textured and transparent pearl.
Environmentally responsible solutions and innovative materials are also highly valued in a segment that is increasingly turning to original, reputable labels that care about the environment.
Prominent features of using textured pearl materials1 is that they make the color brighter and the product achieves a greater visual impression. These materials have been a trend in the market for five years and are being widely installed.
On the other hand, super transparent materials are used to make labels where the goal is for the product to be the protagonist, to shine and for the label to blend in with the packaging.
For Premium products, the trend is to use materials with 100% moisture resistance, pearlescent and textured effects.2 or shiny metallic materials, which add added value to the product.
Wineries, in addition to worrying about the aesthetics of their labels, are looking for an adequate solution for moisture resistance. They also strive to ensure that the label fits the bottle perfectly, without bubbles. Furthermore, awareness of environmental care is very important in the segment.
Environmental responsibility of companies and their materials is a very important point in terms of trends in the sector, not only in the region, but also globally. There are currently solutions3 materials with 100% recycled fibers, with alternative resources such as white cotton (made from cotton fibers), or Fiber Cane (composed of sugar cane bagasse), without trees (bamboo, sugar cane bagasse and cotton fibers). Y also FSC certified solutions.
It is important to emphasize that the effect with this type of material is the same as with any other product. The fact that they consist of different resources does not diminish their quality or performance.
Designers are constantly looking for different and innovative materials to present their clients with an original material that combines with the design and differentiates the wine from the competition.
To highlight a product on the shelf, the most important elements to consider are:
– – Original label formats.
– – Good design that communicates product attributes.
– Well used colors
– Choosing a good paper that lasts for gluing, good coverage and texture, which gives a sensory dimension in addition to the visual one.
If self-adhesive materials for the wine segment are compared to “wet” labels (that is, they use vinyl adhesive to adhere to the bottle), several important differences will be found. First of all, you will never see a bottle with traces of glue, the application is flawless.
Greater productivity is also achieved in the plant, as the application is more plug & play than a wet system. As it does not require drying time, it does not wrinkle when placed in a box (which happens with a wet system).
One of the main factors to choose these solutions is resistance to moisture: they are designed to withstand it, with fronts specially treated to withstand these conditions and super-resistant permanent adhesives.
A look into the future, research3 For this market, they are focused on achieving increasingly moisture-resistant, environmentally responsible and traction-resistant solutions to achieve high marking speeds.
1 Avery’s Fasson® Frozen Orion Diamond is mentioned Dennison.
2 Reference is made to Aqua Proof by Avery Dennison.
3 Refers to Avery Dennison solutions.