Without preservatives and artificial flavors: this is the new Burger King Whopper

Argentina. – With the aim of ensuring that at least 90% of its products are free of preservatives, dyes and artificial flavors, king of burgers presented a revamped version of this hamburger. On the other hand, it contains fresh vegetables, cucumbers, mayonnaise, ketchup, bread with seeds and 100% beef.

Currently, more than 50% of the company’s menu meets these characteristics, and by the end of the year it is expected to exceed 90%. The new product is available in all stores in the country. It can also be purchased through delivery and through an application with the BK in 3 function, which you can use to order from your mobile phone.

“At Burger King, we develop products that are from their origin without preservatives, colorings or artificial flavors, and at the same time we are committed to the development sustainable packaging, as is the case with our French fries, and to take care of the consumption of electricity, gas and water we use.” says Martín Márquez de la Serna, General Manager of Burger King Argentina.

Fast food consumption in Argentina

According to data from Pan American Health Organization (PAHO) Argentina is the third country in Latin America that consumes the most ultra-processed food. In Argentina, 185 kilograms of ultra-processed food and drinks are consumed per person per year, a rate exceeded in the region only by Chile and Mexico with around 200 kilograms.

The Argentinian diet mainly consists of chicken, beef and pork, which are raised industrially; except for flour (pasta and pizza), rice and several types fruits and vegetables.

The organizations found that between 7.3 and 9.9% of Argentine children under the age of five are obese, and that the country has increased obesity statistics by 45% in the past 10 years. Furthermore, according to the PAHO study, World Health Organization (WHO) and the Food and Agriculture Organization of the United Nations (FAO), Argentina leads obesity indicators in Latin America.

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