World Cookie Day: Celebrating the Baking Mistake

In 2012, a group of bloggers decided to mark November 11 as world brownie dayso that the baking industry can share its recipes and so that they can be adopted globally.

  • The origins of this dessert go back to Boston, Massachusetts, when chef Walter Catalán She baked chocolate bread in which she forgot to put yeast.

Thanks to this culinary gift, this crispy pastry was born, brown on the outside, soft, moist and fluffy on the inside: el cookie.

It was only in the 1920s that this dessert exploded in popularity and began to reach all corners of the world. This caused cEach chef will adapt the recipe and put his own specific stamp on it, which led to the great variety of this chocolate snack.

Some bring walnuts, almonds, hazelnuts, pistachios or macadamia nuts. Others differ in terms of different toppings: they can be dulce de leche, bitter chocolate or milk.

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Figures of the confectionery sector

According to data from Mordor IntelligenceThe global cake market is projected to register a CAGR of 3.5% during the forecast period, 2022-2027.

The Covid-19 crisis accelerated the cake market, brought innovation and created an easily accessible option for consumers to buy cakes sitting at home.

Most supermarkets, hypermarkets and various shopping websites e-commerce Stores and bakeries sold different types of cakes and offered the option of free delivery or minimal delivery.

The simplicity of the closure led the manufacturers artisanal cakes populate the market with new products and thus disrupt the category of brands in a shorter period of time.

Furthermore, this factor even led to a shortage of products on the counters, which allowed manufacturers to start expanding capacity.

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